Big Picture during the last six years:
Overall Revenue Growth: Net Zero
People added in Customer Success Globally (estimated): 2000
People laid off: Multiple 4000 people layoffs
CX Scorecard: Green, Green, and Green
Positives:
- S/W Monitization
- Financial Engineering to make Cisco more Wall Street relevant
- Dividend based Tech company. Kept a floor under the Stock Price from a deep-dive
Negatives:
- Missed Market Transitions: Cloud, Mobile, and AI. We are not on the forefront of any technology right now. Zoom grew out of Cisco
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Calling ourselves as a Software Company
- - We had supply chain issues during Covid and then excess inventory issues post COVID
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SalesForce Team made Cisco business over simplified and refused to listen
- 90% of the CSEs have no clue about our technology, products or customer issues. They cannot sit in the Customer Decision Makers Meeting. If they get one meeting, no one calls them for the second meeting.
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Fake KPIs in CX:they are all correlation based to spin the data to one's own narrative
- CSE Console is based on Fake Use Uses. It is supported with Fake movement of AOV.
- Our AOV has no correlation to how an EA or WPA renews. Neither do the Use Cases in the CSE Console. This is so broken and worthless but the entire Success motion is based on this house of cards
- Ki-led TAC and AS Delivery Capabilities at the expense of creating the Success Organization.
- Renewals are still a leaky bucket. Recall the Dollar Shave Club mentality from GSX six years ago
- We added so many VPs, SVPs and EVPs in CX. Remember the days when this business (at similar revenue) was run by two main VPs (one in AS and one in TS). Now we get people from SalesForce and Microsoft who were directors and end up becoming VP and SVPs in two years...with zero contribution to the company
- Muzzling the voice of reason. Anybody who spoke was shown the door. CX became an echo chamber of Yes Sir and Yes Madam.
- Merit was sacrificed. Cisco Directors used to be a 'select few' who were vetted by two VPs outside the chain of command. Now, it is a matter of friends and family + DEI.
I am sure I missed a few positives and negatives. Please feel free to add. I sincerely hope we get our act together and mojo back. We need to get to be the number 1 work place that we can all identify with rather than bought advertisements. We need to stop the spin and get real. We still love this company and need leaders who know their ‘game’.