Sustainable outdoors brand Patagonia has given 90 US employees a choice — tell the company you are willing to relocate by Friday or leave your job.
The employees all work in customer services, known at Patagonia as the customer experience (CX) team, and are able to work remotely to field calls and inquiries.
They were first alerted on Tuesday morning when they received a text and email.
"At 10 a.m. PST we will be hosting an important Town Hall Meeting," read the internal email, which was seen by Business Insider.
"We understand that some are scheduled to be off today, but please know that we will pay you for the day [8 hours] if you can make the time to attend."
Half an hour later, in a 15-minute town hall hosted by executives Amy Velligan and Bruce Old, staff were informed that the team would be moving to a new "hub" model.
CX employees must now live within 60 miles of one of seven "hubs" — Atlanta, Salt Lake City, Reno, Dallas, Austin, Chicago, or Pittsburgh.