“I can't count the number of phases and projects and emergent technology that the stealership has chased. Lately, Un -Verse, Dish~washers, etc. etc. But, this time it's gonna be handled right!
If we can just shed some more headcount, if we can just regain those lost customers, if they would just let those smart and intuitive true believers have some room to work their magic! This time it will be different!! We will become an industry leader again.”
The ones you mentioned, in ~2020/2021 they had us chasing AR and purchased a bunch of Oculus headsets and were pushing devs to learn altered reality frameworks.
In 2021/2022 it was blockchain, we had a bunch of side projects get spun up looking for use-cases that involved blockchain since it was the next big thing.
We’ve had security teams try to make products for that when they saw other security products/companies like Crowdstrike (hehehehe great company too) and Palo Alto Networks were blowing up (if you know anything about the recent security debacles and layoffs you’ll know that was a financial disaster)
Now it’s Ai - they’re pushing tons of projects trying to leverage ai and create use-cases to fit a new solution instead of the use-case coming first and finding the solution in Ai.
Also been a total waste of time, management doesn’t understand what the capabilities of ai are and believe the marketing hype (just feed your code into the ai and it’ll make unit tests!) - doesn’t work btw since the ai has no know ledge of the business logic outside of its context…
So many d-mb projects that are just wrappers around existing models (Ask AT&T) more money wasted, etc.
This company won’t fund research or innovation and management hasn’t has an original thought since the 80’s therefore they’re just in a perpetual state of chasing trends and tech hype to try and su-k investment dollars off the coattails of other companies that are actually producing good innovative products.
As you said, the problem is there’s no technical people in upper management, it’s all social butterflies who got some business degree from who gives a fu-k and don’t have a creative bone in their entire body. They got there by kissing a-s and knowing the right people, not making cool new interesting things.