Looks like QC situation is somewhat similar to Google's as in "pet projects" sense..
http://www.newyorker.com/business/currency/googles-new-alphabetical-order
"It’s possible that investors are as enthused as Page and Brin about the prospects for Alphabet’s non-Google sideline enterprises; it’s also likely that at least some of them are relieved to see Page and Brin’s pet projects separated from Google, so as to avoid letting any future misadventures tarnish people’s perception of the company’s main business."