Mission accomplished! HR and marketing and bean counters so out of touch with reality running a tech company. This is going to end well....
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I think most of folks here are or were good in engineering.. short sighted and mismanaged explosive growth in last few years converted multitude of excellent engineers to so called middle managers/directors who are not good fit for management kind of role and most of them don't like it also but QC did not have enough individual growth opportunities to so these guys lured towards management and became people pusher,status brokers to survive and now they are trapped.Company needed that kind of role to push out as many releases as fast to capture market and did invest resources to develop proper framework for execution..
Basically classic case of good engineers turned in to BAD managers...feel very sorry for current condition of company,It was one of the best company to work when I joined in 2008 and now I feel very suffocated in current culture ( my this experience is in WP group but I see similar culture in QUIC and CoreBSP organizations, cant vouch for other groups)
"Great at engineering?" That was the downfall of the company, to many engineers running rampant, creating useless things, re-inventing wheels, etc. Look at QCT and all the useless 'tools' they built, look at R&D, what do they do other than re-invent stuff?
The beancounters did not created the bloated Bureaucracy and all the programs that failed to generate any revenue. Yes the company was great at engineering but you need to adapt to a changing environment which unfortunately has not happened. All the folks that have been there 15-20 years sucking off the company and not producing lately are part of the problem. It is always easy to place blame and not be introspective. The good companies adapt quickly in changing times. Maybe this will be a catalyst for that?