I'm devastated today, really. You can keep your 25 cent coffee, your $500 gift cards, your feigned customer appreciation. I shop (shopped) at WFM because of your team members- plain and simple. You are (were) a different kind of grocery buying experience, a different kind of corporation. I've sensed it coming for a while, but the layoffs...
No, it's honestly not that simple- it's the way the layoffs are being handled. It's hearing first hand from TM's about their day at work yesterday- from closed doors and hushed meetings, to leadership insisting that they keep a smile on their face and pretend nothing's wrong, to co-workers (friends, virtual family no doubt) now being forced to compete with one another for what few jobs remain in what feels like a bad reality TV version of the Hunger Games.
Shame on you, Whole Foods- whoever you are. I don't know anymore. I honestly don't care anymore. Because I know now that you're not any different than Trader Joe's, Fresh Market, Publix, Ingles or any of the other options I have.
Let me offer a bit of demographic research for you. I'm the father of 3 boys. Our annual household income is roughly $75,000. Our grocery budget is tight. Very tight. In a typical week I spend about $200 at Costco and $100 at Whole Foods, my WFM purchases being mainly produce, which honestly in the past few months hasn't been great.
I won't be lured by lower prices. Your competitors will respond with lower prices, or at best the field will be level in regards to prices. But with your latest move, you've taken away one of my top reasons for choosing your store- supporting a culture that I believe (believed) in whole heartedly. I mean it when I say this- I would have rather paid a few extra bucks each week to support something I believe in. But, you've taken that option off the table for me.
I don't mean this as a threat- but, the reality is, you're lowering more than your prices. You're lowering every expectation and hope and dream I've had that a company can sustain its values in the face of a fiercely competitive marketplace. You've proven to me, and everyone else I suppose, that you really are just like the others who you've worked so hard to set yourself apart from. It's heartbreaking, really.
Thanks for being so good for so long. It's been a great experiment, but I guess it's time to move on.