Okay, so the highend came down to Apple and Samsung. Then we lost Samsung.
In the lowend modem we have competition from Intel, MediaTek and Spreadtrum, in lowend tablet we have competition with Hisilicon and Leadcore in addition to the first list . In the highend phone and tablet spaces we have competition from MediaTek (x series for phones), Samsung (Exynos for phones and tablets), Intel (x86 based mostly for tablet).
So, how did we get here? None of this happened overnight. Apple has been gaining market share and Android guys have been losing share for 2-3 years. None of our competitors are new.
And in face of this growing competition why did we continue to grow our cost?
What went wrong? I ask because I am trying to decide if it is worth staying here, even if I am not not picked to GTFO. I would like to know that SM, MR and CA actually know what went wrong and we are going to fix it. Townhall meetings have not provided any clarity. Lets assume that Samsung does use 820 for some percentage of their phones. So what? Why is that not a one off while they need us?
This is a noisy forum, but anonymous doesn't have to be the same as BS. Please respond with your view of what went wrong and what needs to change for you to stay.