It was global marketing in an effort to overcome bad press. Not a regional marketing initiative.
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it is pretty tragic. there was one little sign near the hot foods that touted the lovefest ... 25 cent oatmeal. uhh, that's still a profit. free would be an actual thing to mention. i hate marketing so much.
Some marketer who spends too much time on pinterest and probably uses hashtags when speaking.
An absolute moron.