(Sarcasm ahead) Look out Trader Joes, Wegman's, Costco, Fresh Market, etc, etc-----Whole Foods has unleashed it's clever plan to lure away your customers.....So this is the "secret sauce" that will make Whole Foods great again----shampoo and hair conditioner!
I can just see the droves of customers lining up around the block (especially all those Millenials!) just waiting for the doors to open so they can buy these hair care products. After all, where else can you get natural/organic hair products? It's not like there are any other companies making them right? It's not like there aren't hundreds of other shops and websites already selling them (at better prices).
The image of Nero fiddling while Rome burned all around him comes to mind