Whole Foods opened "an innovative new food store" in a "millennial-rich" section of Los Angeles, as Fortune puts it. It's called 365, and CNBC pundit Josh Brown says they missed a golden opportunity to call it "Half Foods." Early reports from the field say the store evokes a sort of Trader Joe's without the tiki theme, Costco without the forklifts, and Starbucks without Starbucks. The main organizing concept: Low prices.
(What the experts are saying)