Thread regarding Whole Foods Market Inc. layoffs

What online vitamin retailer did WFM buy?

In a recent post (in the thread regarding Gro-Body NorCal grocery/whole body mergers) somebody states that WFM (I assume recently) bought an online vitamin retailer. Does anybody have more info on this?

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Post ID: @OP+Has82j7

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From their (mynaturalmarket) website...

"My Natural Market is an affiliate of Whole Foods Market, we are required to charge sales tax per state law. Not all states require to charge sales tax."

http://mynaturalmarket.desk.com/customer/portal/articles/1928377-why-am-i-being-charged-sales-shipping-tax-

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Post ID: @5beb+Has82j7

http://www.whois.com/whois/mynaturalmarket.com

Registrant Organisation: Whole Foods Market Services, Inc.

Registrant Street: 550 Bowie St

Registrant City: Austin

Registrant State/Province: TX

Registrant Postal Code: 78703

Registrant Country: US

Registrant Phone: +1.5124774455

Registrant Fax:

Registrant Email: email@wholefoods.com

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Post ID: @5vkt+Has82j7

One of the TM profiled on this Whole Foods/Whole Planet 2015 Peru trip is listed as being from My Natural Market online...

https://www.wholeplanetfoundation.org/wp-content/uploads/2016/01/WPF15_TMVP_Peru.pdf

Don't be surprised that Whole Foods kept it quiet that it has been planning for years to pull away from selling supplements in store.

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Post ID: @5ree+Has82j7

here is a posting on WFMCareers twitter account hiring for Search Engine Marketing Specialist for the MyNaturalMarket...

https://twitter.com/wfmcareers/status/522161726687424512

The acquisition was announced a year a half ago at a WB TL meeting we had about a year and a had ago. At least that was the first i had heard of it.

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Post ID: @5ssk+Has82j7

We want more info

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Post ID: @5amf+Has82j7

Correct

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Post ID: @5hpd+Has82j7

WFM did not buy a online vitamin retailer, WFM Online did purchase one. The reason no one knows about it, is because WFM Online is a private entity separate from WFM. The website is mynaturalmarket.com I believe...

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Post ID: @5leb+Has82j7

Yeah, that is what I thought, too, when I read it.

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Post ID: @2dnp+Has82j7

That post was in error. Kroger bought Vitacost two years ago. If WFM were to buy an online vitamin retailer it would have been all over The Wall Street Journal etc.

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Post ID: @1sdy+Has82j7

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