They lasted like what a week?
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Maybe they can add to their Core Values as follows:
We love to be behind the times!
Too little too late but at high cost---that's how we do it!
Wasting money on pointless things while TMs suffer for it is what we do best!
It sounded like some kind of weird religious theme. "Values Matter"???? Wow that screams healthy eating to me, how about you? LOL what a joke. No one cared, it ran out of gas before it even got started, and now...no one even remembers it. If you read that ad slogan to a focus group and asked them to name the advertiser, they would probably say "The 700 Club." Let's just flush tens of millions down the drain. It's fun.
I remember those.....it was so many ppl crammed in the store i was helping launch that opening week that most of the people didn't even see it. lol. Honestly nobody really cared either because we were so tired from the day before. Smhhhh
Where else do people vent about WFM? I think someone mentioned a Reddit subthread
I saw a WF ad before a YouTube video recently. Haha, I never go to any WF related site except here and maybe the negative business stories. I wonder how I got into that algorithm? Lol!
Buy more and save more at COSTCO!
I think it's a joke they make new hires watch "The Whole Story". It's all BS from the past...it's not what is moving the company forward.
Actually, the TV commercial campaign costed in excess of $50million, not forgetting the Special Store Team Meeting that they held (apparently at every store) just to launch the campaign. What a waste of man hours! An entirely fruitless, powerless and toothless campaign that had no positive implications whatsoever! JMHO
They are still doing some local radio ads at least in the Southwest. I hear them every once in a while. Won't help. They turned away from their bread and butter which was "crunchy granola eaters" as it was once put to me by my STL. Millennials won't save them.
I remember I had to come to a friggin 6 am meeting watch that bullshit..,and that was after I worked till midnight the night before.. A--holes.
The value matters campaign was a nice cost of $20 million
And with no corresponding uptick in business.how much did they blow $$$# on those?