PSO had a chance to do iPhone and ARM and passed, oops missed the biggest silicon usage to date.
After three years BK discovers Intel design and silicon s---s at tablets and phones and embraces ARM for 10nm.
Problem all the growth and business is NOW! By the time 10nm capacity and designs show up it will be 2019 and too late, that is if Intel survives that long.
But the design and silicon ecosystem is booming and passing Intel and it's employees by, the ones that stay, LOL
https://www.semiwiki.com/forum/f2/total-pure-play-foundry-market-expected-jump-9%-year-up-6%-2015-a-8285.html