We all know Cisco CFO is from GE and she hired another finance big head from P&G. There is a big presentation from Cisco finance recently being floated around on how to create brands from Cisco products...:)
Bravo CFO. They finally have figured out a way to add value to Cisco. P&G has brands like Tide, Crest, Pampers, Febreze. So the CFo has decided to use some consumer good gig at Cisco.
Imagine brands like ISR4K, UCS-M, Aironet. ASR5500. I am all for it....:)
Cisco brand is worth $30B according to Interbrand. Cisco is a top 20 global brand next to Disney and BMW. Takes millions of $$ and years of consistent brand building, governance and management to get a foothold. Any one who wants to build sub brands from scratch don't know their @ss from Pampers! Laughable that a CFO would even advocate for such foolishness. Cisco's not a consumer company. It is not a consumer brand. Never will be. Get over it or go work at Apple or Facebook!
Dude..this org is the most mediocre at Cisco....even mediocre than ops at Cisco...Absolutely no hard skills when finance is supposed to be hard...Like CFO, like org...