http://seekingalpha.com/article/4012853-ibm-fool-people-time
[Unable to post entire article, as hit the maximum allowable characters, so register at SA to access the link directly: it's a spot-on worthwhile read. However, including one excerpt below].
"One of the ancillary issues that occurs when going to such lengths to classify revenue in the right bucket is that some of the less popular segments get slighted. For example, over the years IBM has made numerous software acquisitions and to a lesser extent continues to do so. But the actual numbers presented in the earnings release portray a software business going through all of the transition impacts other legacy vendors are dealing with. It is just hard for anyone to comment that a growth rate of 3% in software is an achievement especially when almost all of the growth is inorganic. Some people read scripts better than others and this CFO is a master about taking disappointing information and spinning it. Trump could take some lesson, Hillary less so."