There is a special logic build into what we are trying to do. If you do not understand that then it is your fault as an employee not us in corporate who come up with the ideas that make your life harder and have no basis in store level reality. We are trying to give you the same experience as the member. That experience is frustration, long waits, confusion as to the SYW program, bad customer, ops sorry, member service, hassle to sign up for SYW, give e-mail address, coupons that don't work or have so many exclusions that no one understands and now the new 5-3-2-1 credit card, which gives you all sorts of rewards if you can understand the exclusions. If you do not understand how we are transforming SHC into a page in the history books of retail then you do not understand a "Simple" concept like retail.
The bottom line is we are out to lose as many customers as possible while alienating any potential customers, use and abuse our employees and basically be the biggest retail disaster in history. We will neglect stores until they are a hazard to our employees as well as customers. We will talka about our associates embracing change and technology as long as that technology is from the 1990'a and the change gives us job security because it looks like we did something to justify our employment.
All of this leads to mounting loses, mounting debt, loss of value and Get on board and "Own it" or find another job or place to shop.