When I first heard about the new "enhancement" to our discount I couldn't help but think about Clark Griswold's reaction to being enrolled in the Jelly of the Month Club.
I think that was the defining moment for me. The moment when I realized they really didn't care about the little people. The people that actually go out and deal with the complaints, the old equipment, no raises, the empty shelves, trying to continue selling when everyone is hearing about all the store closings, the horrible delivery, signing people up for a program they don't want to sign up for....etc...
Then they insult our intelligence by saying that taking the one small thing we had left away was a good thing.
This company is Joy s---ers. And the members can and will sense it going forward.