https://www.recode.net/2017/4/18/15327848/workplace-culture-measurement-metrics-healthy-uber
"A word about “culture” versus morale: Culture is a series of shared attitudes, values and beliefs manifested in behavior. You can “feel” culture when you walk into an office. Culture can be bad if it’s founded on toxic beliefs, unethical attitudes and sketchy values. In that way, culture can be strong and morale can be low. Culture leads to high morale when it is intentionally shaped and bought into and lived by all employees."