R2B program and lack of customer service.
"Me customer I save you $50 bucks and give you a MIFI". "No Mr. customer you have to get the Mifi"
1transaction = $600 annual decline.
1 customer, 1 store and 1 day.
Now think about all the stores, all the reps and quotas. We've done this to ourselves. New lines are not king and when VZ has the top customer base you will fall the fastest and hardest.