The IBM Cloud experience is only one of many disjointed areas of IBM.
"On IBM, Gartner focused on the SoftLayer infrastructure, which is currently being reengineered. Gartner also noted that IBM hasn't improved SoftLayer's infrastructure since buying it in 2015. 'The IBM Cloud experience is currently disjointed,' said Gartner."
http://www.zdnet.com/article/gartner-puts-aws-microsoft-azure-top-of-its-magic-quadrant-for-iaas/