It would be interesting to see some stats. Some of the sports content on Go90 is of interest to me (soccer), but I just ain't watching it on a small screen unless I'm really, really, really, desperate, which is basically never. I think I've watched 10 or 15 minutes once or twice, and then got POed with the small screen. But then I'm 50 years old, so maybe the younger generation is fine with the small screen.
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You (and I) are the exception.. not the rule.