Another thing that seriously hurt us was the excessive over riding of coupons that upper management was ordering us to do in order to "keep the guest happy and coming". It was no longer just a courtesy, but an entitlement in the eyes of the customer. And it brought in the same entitled customers over and over again to do as many as 10 transactions demanding those over rides. That is a huge part of what has eaten away at our profits. Because specials and doorbusters are priced to the minimum needed in order to gain a decent profit! This over ride culture has be going on for well over 2 years, which totally correlates to the huge downfall I have witnessed in my 5 years with this company. When you over ride $10 and $20 coupons, you now have to bring in 5 more transactions for every 10, just to make the same dollar amount in sales while whiling out the profit on tbose items. So, you are loosing $ while they walk out with an almost free item! (And I'm talking over rides on things that are marked down to $7.99!
Now, during this past sale, I guess they were testing a more aggressive pricing strategy and not giving in on coupons! Long behold, our entire team/store had amazing results and the customers understood when you explained it correctly! Not one customer walked away without their purchases! So the same people will buy if you enforce the rules clearly stated on the coupons! I keep hearing online online online. The online customers don't get overrides. So that's not what will keep people shopping. We have to have the product and the staff to serve them. And we have to follow the coupon rules to make a profit on the items we are selling! Not that difficult! I would love to see the profit for those 3 days during the last sale! Must have been amazing!