I realize every credit card opened sears get around $12 on their bottom line, how can this save a company, we are really getting hammered to get credit apps to an unholy amount 1 per 8 transactions seems alot, getting written up and my job threatened if i don't perform. I ring up 100 transactions a day so i'm expected to get min of 12 a day
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The real reason is that Sears promised Citibank and certain number of cards will be opened this year and as of today Sears is behind by 10,000 cards...so we have until the end of the year to fufill that promise.
It happens at other stores but Sears/Kmart take it too another level
@ 2srm THANK YOU! Everyone seems to think this only happens at sears. It's called retail, you will find this at almost all major stores. You will always have some sort of "metric" to meet at a job. Welcome to working. If you think it's better at another retailer, its probably not. I'm sure you will find people who are just as upset about goals, hours, conference calls, and lack of proper staffing.
Every store has that problem even though they don't ask for credit at Walmart they are supposed to. My friends daughter works as a customer service manager and they get harassed by their bosses if their cashiers aren't asking about Walmart credit cards. It's the same everywhere you just don't hear about is as much.
It won't save Sears, please...they are just begging to get people for the cards so that the DMs get off the SM asses.
The reason Sears begs its customers to get a credit card is because their desperate. No matter what people shop at Walmart. Now that Sears has lost so much ground they need to bring customers anyway they can and credit is one of the ways. Not saying everyone pays with the Sears credit card, but people that don't make enough money and live off pay check by pay check live of Sears paying their debt and interest from the Sears credit card. It is kind of sad, but its one of the few ways Sears is trying to survive.
Credit is a good reason why people stopped shopping at Sears. Of course it's not the only reason because there are LOTS of reasons why people avoid Sears.
It isn't because we have a card to offer because every store offers one. It is because we take it WAY too far. The answer "no" is literally discussed as not good enough. People don't like to be harassed for applying for credit, signing up for loyalty programs and buying extended warranties every time they patronize a store. They go to stores that make the shopping experience as painless as possible.
Case in point: I was in line at Walmart the other day. Someone ahead of me had a large TV priced over $1k. The cashier never asked about credit and no extended warranty was ever offered. The customer was in and out of that line in less than 50 seconds.
Other retailers have metrics but they are more reasonable. Target only asks for their cashiers to ask. There is no "overcoming objections" and holding up lines. As long as you ask once, you're golden. You won't be written up if you don't get any. With Sears, asking is not good enough.
12 per shift. Even if you don't have anywhere near the 100 customers.
Nothing will save Sears and the execs know it well. The reason they're pushing credit so hard is to wring as much cash out of this dinosaur as possible before it hits the dirt.
People need to stop assuming the leadership thinks it will save Sears. That's rhetoric for the media, they dont believe a word of it.
It's called lying. Ever heard of it?
12 per month?