I was a contractor at Nike around 2001. It felt pretty cultish to be honest. I went to a super bowl party one time and the Nike employees rooted against the Carolina Panthers simply because Cam Newton was sponsored by Under Armour. You guys have always been clickish and higher and mightier than everyone else. Good luck.
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It's hard to run a business and a cult... or is it business as a cult... or a cult as a business? I forget.
Cam Newton is an arrogant jerk. Don't care what he wears.
All companies do this, and it's by design. Most fairly successful teams in any area of human activity do this - it may look awkward from outside but it has a number of positive effects if you look at it strictly from the business stand point
What were those Nike guys a team the Nike party thinking not supporting and cheering competition? Those cult guys just care about their own brand too much!