Hey Parker, please read this:
https://www.cnbc.com/2017/09/01/lululemon-avoids-the-athletic-carnage-in-retail-analysts-say.html
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Then please explain adidas' meteoric rise.
Lulu is a much smaller company and you need to be careful with their numbers. If you analyze what's going on you will notice that they are going up (aggregate), this is only because they've added the men line which they did not have before. The other side of the business is declining just like everyone else.
The customer behaviour shift is secular and nobody can hide. This will take a while to clear out, there will be tears...