Thread regarding Nike Inc. layoffs

Some Final Thoughts & Good Luck to All

I am a lifelong Nike veteran who recently opted to leave. I feel it is better to leave now while I still have fond memories rather than stay onboard a sinking Ship. My heart is saddened and disappointed to see the significant culture shift and the (forewarned) business challenges at Nike. I do not believe leadership has a strong and nimble plan to change. I believe old ways of doing things will no longer work. And neither will old leaders, and old thinking.

Nike has always been the marketplace leader; pushing the industry, disrupting, innovating and serving consumers. They no longer lead, they follow the competition and react. What's most sad is Nike no longer listens to the consumer. The consumer has shifted preferences in how they shop (digital) and what they demand (innovative/exciting product and right place/price) for a long time and Nike has not responded to their rapidly changing needs. Nike has ignored key retailers who have seen this coming for +2 years and now their businesses are also challenged. Additionally, the org is bloated with multiple functions performing the same task and fighting over "who owns what". How does anything ever get done if people are unclear on what their job truly is?

And in this re-org, it's odd the Exec Leaders remain the same. Do they really expect different results with the same people leading the team? Does this bring new and fresh thinking? Do we believe the company is nimble enough to respond to the consumer, and rapidly changing landscape / competition? Do we believe the "Boys Club" will ever go away? (*For those who don't know, the "boys club" at Nike is a dark secret; a tightly regarded group of men at the top who continue to stay there, look out only for each other, promoting only each other, protecting others who are "initiated in" and are threatened by most strong female leaders. Thinly veiled s-xism is tolerated and perpetual and this is why there is minimal female leadership at the top. The few who make it there either exit because they can no longer compromise their own values or are forced out. For a company who preaches "equality", this secret club is ironic and appears to be wildly noted on this forum" )

The plunging stock price is an indication of Wall Street's lack of confidence. The exorbitant and rapid consumer shift of $ to the competition is an indication of their lack of confidence. My personal exit is a result of my lack of confidence as well.

Do I wish Nike the best? Yes. Am I resentful or bitter? Not at all. Do I have years of great memories, strong work experiences and friends? Absolutely. Am I sad? A bit, yes. Sad that the younger people will never truly experience the DNA of what Nike's rich and unique heritage was about. And really sad at much we've disappointed our consumers. But - Am I ready for the next chapter after the Swoosh? Definitely, yes!

Good luck to those who've departed, and good luck to those who remain. Hope the best days are ahead for us all!

by
| 2786 views | | 6 replies (last ) | Reply
Post ID: @OP+P8EfSEU

6 replies (most recent on top)

I left Nike 10 years ago, a large part of my decision was driven by the fact that I didn't want to be a lifer then turfed out when my best before date was up. I'd seen it happen to some amazing people who had generated so much business for the company previously then fell fowl of the new young Turks with their fancy PowerPoints, matrices and vocabularies - many of whom seem to have survived from reading the blogs. Two things stand out for me having also worked for their key competitor who is currently fluking some business: you won't get a better apprenticeship than the swoosh - you now know what great looks like- and you won't find it in many other places and secondly, the other place is just as political and nepotistic - great people leaving in their droves for much the same set of reasons. There is life after the swoosh and you will eventually look fondly back.

by
| | Reply
Post ID: @1mhc+P8EfSEU

An interesting note and some very good points. You are right. Retail is anemic. The celebrity (and especially the athlete) endorsement is dying/changing. The consumer demands more: "Listen to me, give me what I want, where I want it....now". Price points. Collaborations. Digital. Social causes. Unique product. Services at Retail. Personal connection. Consumer $ shift to experiences vs. objects.The old model is not working, the old thinking is not working.

The swoosh has recovered from tough times before. But these times are remarkably different: Digital. Dying Retail. Consumer demands. The Female Athlete. Technnology. The Diversity of America and the Globe.

Will Nike get new thinking at the highest ranks? How do they protect the corporate DNA while evolving the thinking to outpace the consumer? Time Will Tell.

by
| | Reply
Post ID: @1qgh+P8EfSEU

I left Nike 11 years ago and have not regretted it. While I do have great memories and wish that my current employer would show some of the confidence and aggression of old Nike, I like that my voice is heard, my ideas are considered, and I am seen as a person rather than a budgetary line item.

The world is changing and Nike's leadership still pretends that it is the 1990's. Retail is dying. Celebrity athlete worship is dead. Younger consumers are doers, not watchers. They want functional and attractive gear for their activities, not some garish "statement" designed in collaboration with some jock they could not care less about sold at luxury prices.

Bill Bowerman said, "If you have a body, you are an athlete." I recall "The consumer decides." being touted as a company maxim. Nike has forgotten this. Nike's leadership, most of all "The Boy's Club", have turned a great brand into a giant vanity project and a salute to their egos. Can it recover? Or will it go the way of other bloated old guard brands that mistakenly believed in their own immortality?

by
| | Reply
Post ID: @1sov+P8EfSEU

I left the company last year, and felt the same...Nike wasn't what it was when I was hired in 2001. I left for a smaller company where I am treated better and not just an employee id.

by
| | Reply
Post ID: @1gow+P8EfSEU

Great summary and best of luck. I could have written this regarding my experience as well, including the part about leaving in my own.

by
| | Reply
Post ID: @1jzp+P8EfSEU

Good luck and all the best...

by
| | Reply
Post ID: @1xdt+P8EfSEU

Post a reply

: