So I did a search here: https://store.nike.com/us/en_us/pw/new/me?ipp=120
What did I find? Same old, same old.
How do you expect to lead in anything if you keep on putting out the same things year after year?
You need to reinvent the wheel DAs! How many sneakers, shirts, socks and on and on can people have in their closets?
You need to reinvent the wheel so everybody is waiting to know what did you come up with next, just like Apple, like Amazon and so many others. You already know how to make a good shoe, a shirt, a pair of pants, socks, a watch, glasses, a backpack, a water bottle, etc.
What is the next best thing? Why don't you have an announcement every so many months telling the world how and why you reinvented the wheel like nobody else did, so to speak. Me thinks that your creativity is lacking big time. There is one important reason of your demise besides incompetent leadership. They go together, don't they?