I 100% agree this company could have been great, if Eddie truly wanted this company to grow.
1 - He could have put money into sears by updating the buildings, which are run down buildings, out dated by years, plain ugly and will not bring in customers.
2 could have put money into the on-line system YEARS ago.
3 had buyers getting up to date product not this same ole stuff our grandparents bought. including looking into product that is in demand any brand names ( under armor ect...) not this crap we sell now.
4 advertising more main stream .... not remove it and start SYW, which by the way we can't ask people to use their points ( or we get yelled at ) because sears wants the customer to lose them, not use a WOW experience (what a joke-were not stupid) !
5 Get rid of the over populated top players years ago - we had VP's of VP's which had VP's of things that really no one knew what they were there for except to collect a paycheck
WE all know this list can go on - so don't tell me he wanted to make sears great - he just wanted to cash in on the property sears buildings set on. To prove that look at the last buildings that were closed --- humm -- all owned by Eddies hedge fund .
Posted by @PDEnocU-1kis, very much true. There were so many things that could have been done to ensure Sears had a better future, Eddie did none of them.