Thread regarding Seagate Technology Inc. layoffs

Western Digital unveils breakthrough HDD technology => MAMR VS HAMR

The new microwave-assisted magnetic recording (MAMR) technology should enable hard drives with 40TB of capacity by 2025, helping HDDs hold onto their staying power in the enterprise segment...

http://www.zdnet.com/article/western-digital-unveils-innovative-mamr-technology-for-the-data-center/

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Post ID: @OP+PILYYuM

19 replies (most recent on top)

http://www.tomshardware.com/news/wd-mamr-hdd-hamr-drive,35682.html

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Post ID: @4xcw+PILYYuM

@PILYYuM-3ozm: here is a fact for you to consider; WD’s current market cap ($25.9B) is 2.6x that of STX ($9.9B). How do you square that with your suggestion that WD is full hot air and that, relative to STX, is poorly managed, and inept at formulating and executing a sound technology development strategy. WD’s recent MAMR announcement is certainly more credible than STX’s multiple delusional HAMR announcement made over the past several years.

And BTW, STX's short-lived Pittsburgh group (research center) was nothing but a useless money pit, whose main purpose was to project the “right image” (i.e., that of a forward looking technology leader) to Wall Street – for sure STX's former CEO and consummate financial engineer (Luczo), as well as corporate investors benefited handsomely from such an illusion. Sorry to pop your bubble, but I don’t see your assertion “Big STX win coming” materializing any time soon.

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Post ID: @4rfm+PILYYuM

Wow the relax peeps response is exactly what our executives are going to say. Do you seriously think WD is going to fake this and put everything on the line in front of Wall Street? Are you really calling the professor at CMU a total liar and idiot? Incredible hubris, but this is going to be the response. Watch.

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Post ID: @4vbb+PILYYuM

Someone’s been sniffing the helium in the lab. If MAMR is legit and gets deployed as CDUs in 2018, there will be another seagate reactionary shift in the already limited and stressed engineering resources. Those well planned layoffs are sure paying off.

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Post ID: @3ipe+PILYYuM

Folks need to calm down about this mamr stuff. It almost certainly is not real. WD has not made the kind of investment in R&D like Sgate has for so many years now. They had nothing like the Pittsburg group that we had, and that is where we figured out that hamr is much better than mamr. Do you REALLY think we would have missed this if it was so easy?

Relax peeps. Laser drives shipping real soon, and they will be really, really good. Mamr ain't gonna happen. Too many reliability issues, too costly, plus it probably doesn't work anyway.

Big STX win coming.

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Post ID: @3ozm+PILYYuM

Alas, Seagate executives and the technology have already jumped the laser sharks...

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Post ID: @3bhj+PILYYuM

The frustration is we have very capable engineering, just no guidance. Based on the helium response, I see a lot of catchup activity coming in the near future. Of course this will run in parallel and lower priority with the present laser on sharks activity.

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Post ID: @3nkj+PILYYuM

lasers on sharks.

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Post ID: @3nnr+PILYYuM

I am sure WD has more credibility in terms of new technology announcement in front of Wall Street. At least, last time they announced Helium, they did deliver it. Not like Seagate’s HAMR.

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Post ID: @2nbd+PILYYuM

Will Mr. Ponytails gonna be hammer out soon?

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Post ID: @2ctb+PILYYuM

Bunch of 'forward facing' BS to prop up stock

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Post ID: @2tyi+PILYYuM

Kind of fun to read this article from 8 years ago:

http://www.ece.cmu.edu/news/story/2009/10/zhus_mamr_technology.html

'Currently Seagate feels there is "maybe a little advantage for HAMR," said Mark Re, senior vice president of recording media operations at Seagate. That's because drive makers like Seagate already make their own heads. The HAMR approach only entails the 30 to 40 cent cost of buying a laser diode for each of the one to ten heads in a drive.

However, Seagate has not figured out how to integrate the laser and the head. "That's not a show stopper, because clearly DVD players integrate laser diodes into very cheap players," Re said. '

Epic LOLs!! hahahahahahahahahahahahahaha

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Post ID: @2dmb+PILYYuM

I look forward to Seagate's response to the WD MAMR news.

I look forward to their explanation of why MAMR will never work, but HAMR will.

I look forward to their detailed analyses of why MAMR is not cost effective to manufacture, but HAMR is.

I look forward to a careful examination and explanation of why MAMR will not be reliable, and why HAMR will be.

I look forward to their promises of why customers will line up to buy HAMR drives and why they will shun MAMR.

I look forward to their claims that they will ship HAMR drives in volume with good yields, at the same time, or earlier, than WD can ship MAMR.

I look forward to their explanation of why they are the smart guys and that WD and the CMU professor are fools; how they know MAMR is not actually as feasible as HAMR is.

I look forward to glorious new future of Seagate HAMR, Slayer of MAMR.

Mostly I look forward to next year when HAMR is shipping and our customers are totally satisfied and WD has egg on their face. Because that is what STX would have us believe. And they usually are never wrong in their prognostications. They play 5-dimensional chess even better then Donald Trump.

Enlighten us, oh Great Seagate Mgmt, as to the evils of MAMR.

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Post ID: @1cuc+PILYYuM

Informative presentation by WD. WD seems to have much smarter technology leadership. Instead of trying to force HAMR to work, they recognized the lower cost and easier technology to achieve was MAMR. Big win. Seagate is doomed.

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Post ID: @1eel+PILYYuM

You obviously dont know anything about "HAMMER" ,when its actually HAMR.

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Post ID: @1lga+PILYYuM

Very informative, practical and comprehensive presentation by WDC encompassing MAMR, damascene, microactuators and their role in areal density

https://m.youtube.com/watch?v=6iEOGxF7gLk

Hopefully this will help expose Mr ponytail and all the HAMR quacks -underlings- fake technologists wandering around the hallways going from meeting to meeting.

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Post ID: @1xwv+PILYYuM

If the Seagate Technical Leadership Team decided years ago that HAMMER was better than MAMR, then they must have had a good reason to go with just the one technology. I trust Seagate Technical Leadership in all things, so I am satisfied that HAMMER will beat the pants off MAMR. I think WDC published that stuff because they have Laser Envy.

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Post ID: @myx+PILYYuM

Article says WD is confident it can have MAMR in products by 2019. Will Seagate have HAMR in products by 2019, if ever? Does Seagate have a top secret MAMR project?

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Post ID: @qcn+PILYYuM

Meanwhile... STX still trying to put a laser gun into our tiny MR head??!!

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Post ID: @box+PILYYuM

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