There seems to be a complete lack of understanding that they are in 2 industries simultaneously: omnichannel retail and commercial parts distribution. Trying to run them both out of the same box under the same brand creates constant tradeoffs that undermine performance in one sector or both. Imagine if Ace Hardware acquired Grainger Industrial Supply and tried to run both businesses out of the same box, with the same staff, under the same Ace Hardware brand. It would destroy the commercial parts relationships and signal to the commercial customers they were not serious about the commercial parts business. It would also drive costs too high to be competitive in retail. Two once-great companies would die a slow, painful death.
Excellent analogy by @Q0yAEwB-1kmk.