I received a sales email from K-Mart and this was the subject line in the email: Oh, #%&@! Final announcement for GREEN MONDAY DEALS! Only a few hours left!
Come on K-Mart. Cussing at customers-- sorry, members is no way to get business!!
19 replies (most recent on top)
@2ubx Come on....all of Sears/Kmart marketing is run by Kelly Cook. And while I seriously don't mean any disrespect to her, she definitely isn't in her 30's.
The Sears Holdings marketing team changed about 2-3 years ago and is now run by 30 somethings that are trying to pass as social media-hip millennials. Instead, the just generate e-mail that looks like spam. Sears/Kmart was sold on the idea of trying to be hip, so their marketing messages changed radically from the original "Don't Miss Our Christmas Sale Extravaganza" to emoticon-jammed spam-triggering meaningless subject lines like: "Oh Yeah, It's Official. You Got This!!!" or "THIS is WELL-EARNED, You Deserve It (Brenda)" or "Please DO NOT Ignore This!!! :-)"
To escape the spam filters, they literally randomize subject lines with different phrases and graphics, and often personalize it with the customer's first name. The language inside the email has become much less formal and I'm not impressed seeing language like "Y'know, these deals are so you."
Customers don't appreciate the often dysfunctional targeted marketing elements inside emails that often don't work. I can't tell you how many customers complain about Surprise Points/FREECASH that never loaded to their account, coupons that were incompletely injected into the email containing no one-use coupon code, and other problems that made it impossible to redeem the offers, infuriating customers -- especially at Kmart.
I didn't get the email, but it doesn't sound too funny to me. However, I LOVED and totally laughed my a$$ off when I saw the Joe Boxer jingle bell ad a few years ago. That was great. And I thought the "ship my pants" was kinda funny too.
I saw the email and thought nothing of it.
Wow we really must be bored if this gets its own post....
Yes, and we actually spend the time to read it and comment on it.
Gotcha Grandpa Simpson.
LOL!!!! That is a real knee slapper. So original, so funny.
Wow we really must be bored if this gets its own post....
Gotcha Grandpa Simpson.
It's a different generation. I don't always get their humor or what they find professional etc. I used to love to go to the movies and every now and then I get the movie bug and pour through the listings. There is nothing good enough that makes me want to go out and spend $50 for tickets and snacks. They don't make movies, tv shows or commercials like they used to.
Both the music lyrics and the advertising fit with the core demographic of those stealing...er...I mean shopping in their local KMart.
Anyone checkout that Kelly Cook, what a ugly troll her face is like medusa. With that said she is such a complete waste of skin. What does this lady do?
I miss the music we played up until a few years ago. The crap we play at my kmart now is garbage (for the most part). I have not been impressed with the christmas music the last couple of years either. At my kmart, we have not gone to 100% christmas music for a couple of years. We just do a christmas song every other or every few songs, which is sad (maybe 50/50). It used to be that christmas music went to 100% after thanksgiving. I can listen to the rest of the garbage 10 months out of the year, give me some freaking christmas music please.
What do you expect out of the same people that brought us "Ship My Pants"and a "A Merry Elfin' Holiday"?
However, Kmart isn't the only game in town for being rogue. Just about all of our major brand names and companies have been or are lewd. Look at Carl's Jr: they have some of the best food for fast food (bested by In 'N Out in my opinion) but I don't care for the advertising that contains the scantily clad women eating hamburgers lasciviously. Or Volkswagen: a while back they had a commercial featuring a couple that were "reproducing" (cue the vehicle rocking and fogged windows in a secluded spot) and they upgraded to a bigger Volkswagen car each time they had a baby.
We just don't have any civility anymore which is why society has gone down the toilet.
Speaking of which, have you ever listened to some of the trash they play on the store's playlist (Sears/Kmart)? Just listen to some of the lyrics (at least the crap that could be understood, a lot of it is incomprehensible) once the Christmas playlist ends in a couple of weeks. The same pop/hiphop/"Top 100" garbage plays at Target, Walmart and other establishments.
I'm not offended by it at all, I just think it is very stupid. Like they are trying to be "cool" or "edgy" and failing very hard! XD
You literally can't say anything without offending someone. I'm so sick of Political correctness BS.
Cussing? What is this, 1950?
People are so f---ing whiney anymore.
you get what you pay for
They like to think they are being "funny" with this crap...and they always fail.