This is all orchestrated. They create buzz on purpose, look at these VP posts, the lady at issue (link below) is a Marketing Officer indeed (she's not even hiding it)...
Take all of this as a grain of salt, there is not difference between her post and a full page add they occasional run in the WSJ. Both were carefully crafted to create and influence opinion, the only thing that's different is the medium.
Think about this - they get zero support from an unbiased employee, an individual contributor - on the contrary, 100% of us b--ch about IBM all the time. We come here and flock to WatchingIBM and we share our opinions. We create hundreds of posts daily and this is a steady stream of raw and unfiltered opinion and emotion. Things what we post here is how things are.
The management is sitting in the opposing corner, they carefully craft messages, they try to manipulate and influence by thinking thighs trough and deceiving.
We all do our part, thelayoff.com is grassroots, VPs on LinkedIn is the establishment.
They make me feel sick.
https://www.linkedin.com/pulse/how-ibm-made-me-return-corporate-world-heather-clifton/