A tell tale sign management is lying, is they are offering guarantees of our commitment to dsd. Who would do that? There are no guarantees in life, let alone the retail environment we currently live in! One that is evolving at a warp speed! It’s easy for them to lie because they keep repeating, “we” are committed to dsd! Reality is our customers are not! They will dictate our future and Mondelēz already knows what that future is, they have been preparing for our exit from dsd for a long time! Evidence is all around as is proof our customers are preparing to exit dsd to increase profitability.
Bumped to the front page from @TsZb5Xp-1kyo for being completely on point.