No, it wasn't a multi-page circular ad like of times past, it was a single-page flyer advertising Sears gift cards for Father's Day, stuck in between the usual mass-market mailing of the weekly restaurant coupons and store circulars.
No mention of Craftsman tools, Kenmore grills, apparel or anything else. No mention of any sales or promotions, but just a Sears gift card.
Considering Sears doesn't advertise all that much these days, it seems to be such a waste to only advertise a gift card and nothing else. What about advertising actual merchandise and the current promotions which will draw customers into the store, which our competitors are doing?
Gift cards don't draw customers into the store. If this is the best our marketing masterminds can do, we're doomed.