Verizon Wireless, ATT and T-Mo/Sprint have all been open with their investors that in order to maintain EBITDA and margins, they have no choice but to rely less on brick and mortar stores and more on the cheaper (digital) channels. None of the carriers have been too aggressive with this strategy yet, but clearly the industry (not just VZW) is headed in this direction. It's really just a matter of time and nerve -- once one carrier goes this route, the others will all immediately follow.
So why unionize stores now? To protect that from happening? That will never work. To have a greater voice in how that strategy is executed (and perhaps influence which stores stay and go)? Perhaps, but it also seems to me that unless all, or close to all, stores unionize, those that do are signing their virtual death warrant. And for those that are going to get shut down regardless, unionize will surely only hasten their demise.
Seems like the time to reap the potential benefits of unionizing stores has come and passed.
Forest for the trees.