Mondelez wants to take steps to innovate in the snack market, as it is recognized that it is one of the fastest-growing markets in the business. Think that this is a step in the right direction and not a moment too soon, as the preferences of customers are rapidly shifting towards more premium but healthier snacks. Here are the innovations that the company plans to pursue as it wants to establish itself as the leader on the market.
http://fortune.com/2018/10/29/mondelez-snack-futures/