We fell asleep long before Amazon took over. Mackey and the other leaders forgot what our advantage was. We were the 'Tiffany's' of grocery stores. Tiffany's sells the same jewelry that everyone else does, but they charge more for the customer service, the experience (fancy stores, etc.), and the reputation that comes along with that blue box. Whole Foods used to be like that, and that was what justified us putting marble floors in the middle of a grocery store. As soon as we started trying to compete with budget stores and cutting our labor, we lost our 'Tiffany' appeal. Instead of trying to compete with low-cost stores, Mackey should have doubled down on our high-class image - hire more workers that are there just to educate shoppers, add valet service, make the stores even fancier. You can not beat Wal-Mart or Sprouts on price ... you have to beat them on customer experience. Mackey should have stuck to the Tiffany's model ... now we can only be Jared (the Galleria of Jewelry) lol.