I know it’s going to sound like I’m overvaluing the company efforts, but this really struck me as very good advertising. This is a good link between ecommerce and physical stores, and it’s something new and creative. Now that the sales are rising and holiday season just around the corner it was important to catch that momentum in advertisement, and who better to do it with then Facebook.
https://247wallst.com/retail/2018/09/18/meet-the-new-macys-facebook-collaboration-just-in-time-for-the-holidays/