Companies sell off divisions all the time! It’s a part of doing business. Ask yourself, it is most profitable to do so when numbers at the bottom or top? Stupid point people. Keebler cookies and crackers are up, this decision would be done to focus on growing back their cereal business.
One of Mondelez growth strategies for 2019 is to acquire niche companies to fill out our portfolio of healthy snacks. Other companies have been doing this for years now, educate yourselves and look to see how many of these smaller niche companies have been acquired in the past 5 years. Mondelez sat on their hands and kept trying to reinvent the Oreo. You think we bought Tates when they were worthless? Haha! That would be brilliant but the investors at Tate’s sold when Tates was riding high. Keebler is no different!
All this talk about Keebler is simply a smoke screen to divert attention away from the inevitable direction away from dsd at Mondelez. Important to try to keep Mondelez people focused.
For those that fall for it, pathetic! Educate yourselves. Not much longer, preplanning has been in place for years. Pushing 40 plus deliveries into the next day isn’t a result of a wise decision. No fix and this has been going on for years now! Why? Cause the fix is right around the corner when we are going warehouse. So obvious!