My GM departure message to GM management (I know you are lurking)
Pre and Post bankruptcy there are expensive flights of fancy that would be avoided if you learn to listen. Practice the art of truly listening, not hearing what supports your ideas and desires.
Autos are not like the iPod and iPhone where a creative genius is creating something new that no one thought of before. They exist. Your customers know what they want. Listen to them.
Address the low tech wants and needs of your customers. They will love you for it.
The top 10 low tech wants are all totally doable, GM is just not listening.
Send your engineering new hires out to see how the product is used. Spend a month working in an industry where a truck is required - farmer, rancher, oil field, construction, carpentry, ... Very quickly they will learn what is important to the customer. For that matter Mary and Dan would be much better leaders if they did the same. The leaders view of their product is very different than the customers. The market share numbers do not lie.
Safety, Simplicity, Quality, Affordable and Functional is the message from the customer.
On my summer Route 66 road trip vacation, I was astounded at the level of hostility and derision towards GM. In Michigan we kinda believe our own hype. The kindest sentiment on the road trip was foolish city slickers. Mary and Dan need a reality check.
The only “high tech” want continually expressed to me was why can’t we push a button on the dash when a check engine or other light comes on, and have displayed in plain English a description of exactly what the car sensors thought was wrong, and why and how to fix the issue.
The answer to that is we want to drive dealer revenue.
Dear leaders, if you really must engage in flights of fancy - buy it - Tesla and a few of the Chinese leading edge OEMs come to mind - then sell it when you want to chase another butterfly.