I see that IBM is trying to aggressively push their planes regarding the application of AI in the sector of marketing into the media. Maybe in terms of publicity, after the Watson disaster in cancer treatment, the smart thing to do was to switch the focus from Watson health. On the other hand, maybe a better thing to do was not to push the plans regarding AI into the media at all, at least until IBM can be sure that it has a product that will not fail.
https://www.thedrum.com/news/2019/01/02/ibm-predicts-ai-will-create-new-breed-marketers