LOL...Sears still using the "Member" marketing terminology.
It's like whenever I hear "guest" it must be a Target person speaking it. Like a company labeling a customer a special fancy term is suddenly going to draw instant sales. Come on.
They are what they have been since time began: either customers, window shoppers or shoplifters.
Only time "member" should be utilized is in a warehouse/wholesale club situation, when the customer has to pay for a membership to access it. Like Costco or Sam's Club.