There's no way anyone thinks of Kenmore as a more trusted name than Samsung or LG
14 replies (most recent on top)
Kmart pays a royalty fee for Joe Boxer.
Joe Boxer is owned by Iconix Brand Group.
Die Hard batteries are way over priced, the warranty is no good and since there is only one Sears left in my state I started going back to Ford and buying Motorcraft batteries about $40 cheaper with a better warranty. I have also bought batteries from Auto Zone for about $40 cheaper with a better warranty. After I was let go after 38 years I have not set foot in a Sears or Kmart which is not hard since there is only one Sears in our state and 4 Kmart's with the closest one 4 hours round trip away.
Except the bulk of Kenmore was junk Whirlpool before they went to even lower cost producers for even junkier appliances.
Kenmore was always just a brand name slapped on ither companies' products.....Sears has never manufactured anything themselves. The decline of Kenmore is the same as the overall decline in appliances across all brands. Beadies that though, the brand still has value, but not as much as Eddie perceives it as having.
@gcs Docket 862 p. 6
"We also note that the tax profile of the Company represents the potential for substantial future value, and prospective bidders should take into account that an acquisition of the equity of the entire group pursuant to a Chapter 11 plan, through an acquisition of the Sears Holding Corporation, is most likely to preserve this potential value as part of the assets and value acquired."
So yes, Eddie is arguing that SEARS' worthlessness through his mismanagement is the most valuable part of the company.
Haha OP, shows you what you know, there's one numbnuts who believes that Kenmore is more valuable than LG and Samsung. He'll be extinct with the rest of the dinosaurs soon.
Kenmore hasn’t been worth a sh-- since the mid 80’s when Sears’s long decline began.
That's actually the argument Eddie's been making, isn't it? Our brands have value! The value is so negative, that if Sears remains a going concern, we can use them as tax write-offs against future profit! It's worth billions! That's why Sears must be allowed to exist! We can't just let those tax writeoffs disappear!
All of the Sears brands value have been written down for the past 14 years. In other words, for tax purposes, the company can claim a certain amount of loss due to brand value and perception. "Sears" itself has zero value, Kenmore is not much better, due to ongoing quality issues. Craftsman is the only brand with any ongoing value since it was spun off to Stanley Black & Decker.
It has value, but maybe not much worth.
Brands with great name recognition always have value, but in this case, too who? The only potential buyers are another appliance firm who has a weak brand or a foreign company that wants to enter the US. Both seem unlikely.
Slightly better chance of a Home Deport of a Lowes buying it in order to differentiate themselves. But even that is unlikely since while it's a big category for them, that's a huge undertaking for perhaps very little advantage.
I liked Kenmore the best in the 80's and 90's. That is when they were the most dependable. Most washers and dryers from that era are still running today and washed the clothes really well. The dishwashers actually washed the dishes. Refrigerators kept stuff cold without complaint. The ranges and ovens lasted years and years without a hiccup, and yes, most had control boards. Nowadays, Kenmore is just a illusioned name. Sears, Kenmore, Eddie Lampert, etc., really aren't the ones to blame for that though. Any appliance today does not have the quality or dependability of yesteryear's models, doesn't matter what logo is affixed to it or regardless of who manufactured it. You could blame that on cost cutting by the manufacturers and, more importantly, ridiculous energy regulations by the government that have to be fulfilled by law.
Even still, your safest bet is to stick with Whirlpool, they are a bit better than all others since parts are usually cheap, easy to get and ubiquitous, and most of their appliances have a better chance of lasting longer than anything Electrolux/Frigidaire, GE/Haier (and especially LG and emphasis added Samsung) produces. Of course there are exceptions but the odds are a lot better with a Whirlpool built appliance.
No, or not for long.