Energy-efficient processors based on the Arm architecture could be more widely deployed after Amazon Web Services' introduction of Arm-based cloud-computing resources for developers this week.
Think that this can cause a lot of problems. This segment is a big revenue-producer and it would be disastrous if Intel took a big hit here.
https://www.cnbc.com/2018/12/01/amazon-arm-bet-could-weaken-intels-hold-on-data-centers.html