Even though this article reflects only the position and attitude of one competitor company and I don’t see anything wrong with trying to secure that your customers use a wider range of the company’s products, if it has the means to do so, I see this practice backfiring on Oracle soon. It made sense to try to lock in customers to use more products while there was a strong dependence on some of Oracle’s solutions, but now that the competition offers equally good (or better) solutions, this strategy just looks like bullying, which is going to lead the customers away rather than retain them.
https://www.reuters.com/article/us-nxp-semicondtrs-m-a-qualcomm/qualcomm-says-nxp-deal-is-dead-even-as-china-seen-open-to-okaying-it-idUSKBN1O20BG