It's very simple. The difference between a good club and a bad club is the associates. Bad associates can make good managers look bad. They can also make bad manages look good. Over the years in many clubs we have lost a lot of good associates and have never rebounded. The definition of a good associate is someone who simply cares about what they do. No degree needed.
I agree with @WZJ6aWH-1wji , is as simple as it is said.