From 2016...
"These 365 concept stores seem to be an option for Whole Foods to start being more competitive in a now crowded space. The refreshing concept could help to drive new interest, and lower prices for consumers could drive more overall sales. But especially helpful for Whole Foods' bottom line is that these stores will have lower operating costs.
Everything about these 365 stores is meant to be simpler, which should help Whole Foods to cut costs. Each store will be smaller than parent stores, which will mean less spent on leases and other land operating costs. Because the stores are more of a standard design, they can be developed with less cost compared to the unique design of many parent stores, and Whole Foods can also get them up and running faster. "