Xerox current big lie. Buy some patents (there are 2 machines made so far - one is at RIT collecting dust as it doesn't run), throw a team together with limited manufacturing/ NC/ post processor/ metallurgical experience, and claim you are the leader in the space driving the future industry... a big lie.
Sign-up as a "partner and be the test be site as you slowly go out of business due to your poor decision making (seen that all to often with Xerox).