I honestly dont think they can make up the hit they took in the fall. They believe theyve had two successful flash sales in the past two months. The issue with believing this is there is no previous data for Follett to look at and compare to determine success. The other issue is gen merch is where the sales have been, that is the area where they have had success. Numbers dont lie, text is way down and GM has helped make fy14 not look nearly as bad as it is. If management wants to close the gap on the terrible fall sales the company had, they need to become more competitive with text book pricing. Will that happen, no one knows. If they do not move to become more competitive with Amazon and Chegg, that fancy new building is going to be quite empty when they move.
There are no replies in this thread yet. Be the first to post a reply below: