Heald College Fresno gave up on its "like us on Yelp campaign" after students went to admin saying "You have got to be joking".
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Someone in charge of "social media" at Heald College Fresno came up with this brilliant idea. The Yelp spam filter caught all the astroturfing and sent the reviews into the nonrecommended category. The Yelp idea was on the Facebook page for a couple of weeks before it was taken down.
who came up with that great idea